Social Media Strategy (10,000 Foot View)
- Define objectives
- Which platform(s)? How are the various platforms tied to one another?
- Who is the target audience?
- Examples:
- Brand awareness
- Increase customer engagement
- Connect with influencers
- Showcase the company…
- Employee recruitment
- Spread company news
- Behind the scenes
- Develop strategy / content calendar
- What are the themes to be conveyed?
- Frequency of various content types
- Evaluate user-generated content options
- Which accounts to be followed? How to engage?
- Managing feedback
- Analyze results
- Have a content guide
Content Ideas
- #National_________Day
- Behind the scenes: company culture
- Playlists
- Music
- Videos
- Questions / Conversation starters
- Chats
- Competitions
- Polls
- Quotes
- Repurpose content
- Infographics
- Slideshows
- How to Repurpose Blog Posts Into Instagram Albums
- Twitter Moments
Video
- Facebook for Business: The Ultimate Facebook Marketing Guide (8/2017)
- How to Set Up a Creative Facebook Cover Video (8/2017)
- Checklist for a high-performing post: Use great visuals, make caption compelling, use relevant hashtags, follow image guidelines, engage with others
- Analytics Tools: Command, Iconsquare, Keyhole, Pixlee, Sprout Social
- 3 Powerful Strategies to Help your Small Business be Discovered on Instagram (Peg Fitzpatrick, 2017)
- How to Create a Successful Pin for Pinterest (Peg Fitzpatrick, 2018)
Misc:
How to create a Hashtag: A Marketer’s Guide (10/2017, mediakix)
The Top 4 Influencer Markering Campaign Mistakes to Avoid (5/2017, mediakix)
Measuring the ROI of Your Social Media Campaign (Single Grain)
The Best Days and Times to Post on Social Media [Infographic] (5/21/2018, MarketingProfs)